After a decade in the fashion industry, I founded PSYKHE AI, the first recommendation engine powered by machine learning and psychology.

As a journalist, I specialized in opinion features, critiques, industry analysis, and fashion psychology. She has contributed to publications such as The Business of Fashion, T The New York Times Style Singapore, Marie Claire, and for her pioneering contributions to fashion psychology, featured in Vogue Spain, Vogue Italia, Women’s Health, Medium, O The Oprah Magazine, Financial Times, The New York Post, Garage – VICE, The Fashion Law, and Grazia UK.

I have also consulted for luxury brands and platforms that include CoutureLab, Christian Louboutin, Hugo Boss, JOSEPH, Wolford, Bucherer, Aston Martin, Leica, Chinti & Parker, Biotherm, and Temperley London.