My background blends neuropsychology and commerce execution. As a journalist and brand/retail consultant, I specialized in consumer behavior and the psychology of decision-making, contributing to The Business of Fashion, The New York Times Style, and Financial Times. My pioneering work in fashion psychology was recognized internationally and cited in outlets from Vogue to O, The Oprah Magazine.
After a decade of being at the intersection of psychology and consumer taste, I founded PSYKHE AI, a taste intelligence layer and world model for human preferences. We hold a U.S. patent for our psychographic embeddings - a proprietary infrastructure layer that translates personality traits into vectors, enabling personalization that is more persistent, scalable, and accurate than surface-level behavioral data.
Previously, I consulted for global brands and platforms including Christian Louboutin, Hugo Boss, Leica, and Aston Martin, advising on customer experience, positioning, and demand drivers. This work, coupled with six years building specialist psychographic models, led to PSYKHE AI’s vision: to provide the psychographic intelligence layer that underpins personalization across commerce and agent ecosystems.
