I believe preference is the most under-examined layer of human life. What we wear, where we travel, the art we look at, the products we bring into our homes - the outer world shapes cognition and contributes to self-actualization, but alignment between what we consume and who we are is mostly trial and error. We feel it when it's right. We rarely know why.
Before PSYKHE AI, I worked in neuropsychology and luxury, and was an expert in product psychology - as a journalist specializing in the psychology of decision-making (The Business of Fashion, The New York Times Style, Financial Times, academic papers) and advising global brands including Christian Louboutin, Hugo Boss, Leica, and Aston Martin. My academic foundation is in psychology, neurobiology, and behavior at York University. This amalgamated experience across aesthetics, and the inner workings of the self, became the foundation for how PSYKHE AI embeds today.
I write and speak about taste, agentic systems, and the infrastructure AI needs to really get people.
